Print To Web
Technology
Essentially, there is a small
bar-code printed on newspapers and magazines.
A hand-held scanner is needed
to read the bar-code.
| Technology | Miniature Bar Code | ||||
| Media to Web | Print to Web | ||||
| Principle | Printed bar codes that take readers equipped with computer-linked hand-held scanner to specific Websites. | ||||
| Company | GoCode | ||||
| Experiment Place | The Post and Courier, a Charleston SC newspaper | ||||
| Experiment Date | May 2000 | ||||
| Collecting Device | Hand held scanner | ||||
| Build by | GoCode | ||||
| Price | Free, advertisers are supporting the cost | ||||
| Notes | Free scanners will have buttons that take users to the sponsors Web sites | ||||
| Demo area |
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Technology
Essentially, there is a small
bar-code printed on newspapers and magazines.
A hand-held scanner is needed
to read the bar-code.
| Technology | Miniature Bar Code |
| Media to Web | Print to Web |
| Principle | Printed bar codes that take readers equipped with computer-linked hand-held scanner to specific Websites. |
| Company | Belo |
| Experiment Place | Dallas Morning News, The Providence Journal |
| Experiment Date | To Be Announced |
| Collecting Device | Hand held scanner |
| Build by | Digital Convergence.:Com |
| Price | Free, advertisers are supporting the cost |
Technology
Nearly imperceptible digital watermarks are embedded in text or images. A Web camera mounted on a computer is required to read the watermarks.
| Technology | Digital Watermarks |
| Media to Web | Print to Web |
| Principle | Nearly imperceptible digital watermarks are embedded in printed text and photographs. When held up to a Webcam mounted on a computer's monitor, the watermarks tell the computer to display related Web pages. |
| Company | Digimark |
| Experiment Place | Wired Magazine, Popular Mechanics |
| Experiment Date | Summer 2000 |
| Collecting Device | Webcam mounted on a computer's monitor |
| Build by | Different manufacturers |
| Price | Varies from one manufacturer to another. |
| Notes | Free Webcam software to handle watermarks |
Technology
A company will acquire a unique WebNumber and then advertise it in newspapers and magazines. The number can be collected with different devices or use it directly at affiliated websites.
| Technology | WebNumber | |||
| Media to Web | Print to Web | |||
| Principle | A unique Internet number, assigned online to companies or individuals. It is essentially an online business card (type 123 below), but it can also work as a bridge-only to a company website (type 5555 below). | |||
| Company | WebNumber Network or affiliates: NoSpell.com and 13013.com | |||
| Collecting Device | Testing going on with a QuickLink Pen device. | |||
| Build by | WizCom Technologies | |||
| Price | To be announced | |||
| Notes | The WebNumber can be easily saved for later use. It works well, even without a collecting device, for smaller size WebNumbers. The same WebNumber can be used in various media, like paper, radio or TV. | |||
| Demo area |
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